New from Columbia 300. The Pure Swing is the newest “best of the best” from Columbia 300. It features our Full Swing Core surrounded by a new coverstock called Full Tilt 5.0 Pearl. For this release we have smoothed out the 5.0 nodules making the shell more responsive to friction and delivering a ball that goes longer but makes a stronger move down lane on more medium conditions. This ball is stronger in the backend than any High Performance ball in our history and will provide bowlers a complementary product to our Full Swing and Bedlam series balls. It’s performance is as pure as anything you have ever encountered.  For best pricing, visit bowlerswherehouse.com

Columbia rolls out their new Pure Swing on Jan 7th, followed by Hammer and its Jigsaw Corner on Jan 12th. On Jan 28th, Storm rolls out two (2) new balls; the Invasion and Reign of Fire. For pricing and more information, visit Bowlerswherehouse.com